Efficient palletizing for Natura:
with cv.PAL from cellumation

For end customer Natura, integrator Torfresma implemented a powerful and compact palletizing system based on cv.PAL from cellumation. The goal was to palletize closed cardboard packaging efficiently, flexibly, and in a space-saving manner. The challenge was to handle changing layer patterns at high cycle rates, in a limited space, and with variable weight distribution inside the cartons.

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Challenge at Natura

Efficient layer formation for precise palletizing

Layer formation is a crucial process step in modern intralogistics and forms the basis for precise and stable palletizing. Before a new pallet layer can be placed, the loose packages must first be transferred to a stacking and compaction unit. This unit arranges the individual packages into a compact and transportable layer.

Only after successful layer formation can the finished layer be reliably transferred to a robot arm, which then takes over the task of precisely stacking multiple layers on a pallet. This automated process ensures high packing density, optimum stability, and maximum efficiency in internal material flow.

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The solution

Automated layer formation in the palletizing process

In this specific application, the cv.PAL takes over layer formation in the palletizing process.

During the conveying process, the objects first reach the celluveyor, where they are detected by an integrated vision system and precisely positioned according to the layer pattern. The finished layer is then transferred to a compaction station, compacted, and finally stacked on top of each other by a robot arm.

The cv.PAL is fully electric, requires no pneumatics, and operates almost silently, ideal for modern production environments with a focus on energy efficiency and low maintenance. Its safe design allows installation without fencing and enables seamless integration into almost any work environment.

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Throughput (PPH)

System Integration

Involved Parties

Natura: End User

The Natura & Co is a Brazilian cosmetics company headquartered in São Paulo. The group owns the Natura, The Body Shop and Aēsop brands, which are sold through its own retail stores. The company operates in 73 countries across all continents worldwide. Natura & Co is currently considered Brazil’s highest-grossing cosmetics company.

Torfresma: Integrator

For more than three decades, Torfresma has been developing customized machines and systems to increase efficiency, productivity, and safety in industrial manufacturing and logistics. The company has successfully designed and implemented hundreds of solutions in the areas of cardboard packaging, automated palletizing, and conveyor technology for customers in a wide range of industries.

cellumation: Provider

cellumation is an innovation driver in the field of material flow technology and is known for its advanced solutions for the automation of logistics processes. The patented celluveyor technology developed there enables complex material flow movements in the smallest of spaces at high speeds. Thanks to its modular design, the celluveyor has unlimited layout flexibility, is easy to maintain and quick to set up.

Natura: End User

The Natura & Co is a Brazilian cosmetics company headquartered in São Paulo. The group owns the Natura, The Body Shop and Aēsop brands, which are sold through its own retail stores. The company operates in 73 countries across all continents worldwide. Natura & Co is currently considered Brazil’s highest-grossing cosmetics company.

Torfresma: Integrator

For more than three decades, Torfresma has been developing customized machines and systems to increase efficiency, productivity, and safety in industrial manufacturing and logistics. The company has successfully designed and implemented hundreds of solutions in the areas of cardboard packaging, automated palletizing, and conveyor technology for customers in a wide range of industries.

Logo cellumation GmbH

cellumation: Provider

cellumation is an innovation driver in the field of material flow technology and is known for its advanced solutions for the automation of logistics processes. The patented celluveyor technology developed there enables complex material flow movements in the smallest of spaces at high speeds. Thanks to its modular design, the celluveyor has unlimited layout flexibility, is easy to maintain and quick to set up.

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A fast and secure solution

The special feature

Compared to conventional palletizing systems, the cv.PAL offers decisive advantages for modern intralogistics:

Compact footprint from 1,5 m²
Vision-controlled object detection and alignment for maximum positioning accuracy
Ideally suited for sensitive or unevenly loaded cartons
100% electric – no use of pneumatics, extremely quiet operation
Easy to maintain thanks to quick-switch design
Fast remote maintenance enabled by a digital twin technology

Conclusion

Maximum flexibility for demanding requirements

High throughput
With a throughput of up to 1,800 products per hour, the cv.PAL meets the high demands of end customers while offering maximum flexibility and process reliability.

New layer patterns
New layer patterns can be implemented quickly and without programming effort thanks to the intuitive app. This ensures that the front of each box always faces outward, a key requirement in this project.

Close cooperation
Close cooperation with Torfresma has resulted in a state-of-the-art, scalable system that meets the requirements for flexibility, efficiency, and future-proofing.

The cv.PAL as a solution
The cv.PAL thus proves once again what modern intralogistics solutions can look like today.